From May 1st to July 9th, Red Tractor will be offering consumers a chance to win a Napoleon Grills barbecue every day and will launch a Britain’s Best BBQ-er competition across Facebook and Twitter in conjunction with the promotion.
Andy Thompson, Red Tractor marketing manager, said: “Last year’s barbecue promotion was phenomenally successful; our on-pack offer ran on ten million packs across 1,000 lines, generating over 300,000 entries and record levels of traffic to our website.
“The addition of Britain’s Best BBQ-er competition aims to get even more people across the nation barbecuing earlier in the year and more often.”
The promotions will be supported by a PR campaign, which will feature country and farming expert and BBC TV presenter Adam Henson, email, digital and a social media campaign emphasising the ‘Trust the Tractor’ message.
Established in 200, Red Tractor promotes and regulates food quality, animal welfare, food safety, traceability and environmental protection.