The move comes as company-commissioned research recently revealed that 97% of vegans, vegetarians, pescetarians or people with allergies “regularly look for new flavours when eating out” but 52% admit to being bored with current choices.
Along with an updated nutritional guide including allergens, calories, fat, sugar, salt, folic acid and vitamin levels for its 20+ soup range, the #Freeyourmenus campaign also sets out to demonstrate Real Soup Co.’s “breadth of allergen-friendly options and the ease in which caterers can help satisfy those with special dietary requirements.”
Business development manager David Colwell said: “Our research has uncovered that 47% of vegetarians, vegans, pescetarians or those with allergies eat out at least once a week – bringing the sheer scale of the opportunity into focus.
“Allied to this, 66% of these diners regularly considering soup as a starter, with 73% saying they would pay more for a freshly made soup.
“In the healthcare sector, when it comes to patient or resident feeding, these considerations are just as important. Put simply, we can and must do better to prevent people living with special diets from suffering inferior choices – soup is not only a fantastic gluten-free alternative to a lunchtime sandwich, it is also a viable starter option for many of these diners. Introducing innovative fresh flavours is key to ensuring uptake.”