29th Apr 2008 - 00:00
Abstract
RDA Organic, the UK's organic drinks producer, has launched its first chilled orange juice drink – Sqqquishy smoothie and Squeeezy juice – and has been designed specifically for children.
The drinks are made with 100% pure organic fruit with no concentrates. The Sqqquishy smoothie is made up of blackcurrant, apple and banana, and the Squeeezy juice comprises mango, apple and orange fruits.
Each drink provides children with one portion of their daily fruit requirement as well as their recommended daily allowance (RDA) of Vitamin C. The fruit used is 100% premium organic grade and certified by the Soil Association.
The entire chilled range contains no added sugar, no added water, no concentrates, colours or preservatives.
And the packaging is the first in the UK market to feature a patented automatic closure valve that makes the packaging virtually spill proof, simple to use, hassle-free for parents, and fun for kids.
Children are encouraged to 'squeeeze' or 'sqqquish' the pack to drink the juice. If the drink is dropped or put down it will not leak, making it easier to clean up. The packaging is also lightweight and provides minimal waste.
Patrick O'Flaherty, managing director of RDA Organic, commented: "The new RDA Organic chilled juice range for children addressed a gap in the on-trade market. As a product dedicated to children it is healthy, natural and contains no 'bits', which Mums tell us is a very important element…The juices open up a new opportunity for the on-trade to increase its offering for children, and bolster its ethical stance by offering a purely organic product from a credible and trustworthy brand."