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Radnor Hills partners with Ardagh to keep golfers refreshed

19th Aug 2024 - 05:00
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Rory McIlroy and Radnor Hill drink
Abstract
Soft drinks manufacturer Radnor Hills joined forces with Ardagh Metal Packaging (AMP) to produce bespoke canned drinks to help keep golfers hydrated at some of golf’s leading professional events this year.

Radnor is the official water supplier for DP World Tour golf tournaments this summer, including the Genesis Scottish Open at The Renaissance Club in North Berwick, the Betfred British Masters to be played at The Belfry between August 29th and September 1st and the BMW PGA Championship to be played at Wentworth Club between September 19-22nd.

The canned water is available to players, caddies and marshalls, from a number of fridges and specially branded water coolers around the tees and practice grounds at the various events. Top players including Rory McIlroy, Bob MacIntyre and Tom Kim were pictured with the cans at a press conference at the Genesis Scottish Open.

According to Metal Packaging Europe, 76% of aluminium beverage cans are recycled across Europe, making metal packaging the most recycled beverage packaging.

Simon Knight, managing director of Radnor Hills, said: “We’re delighted to be working with the DP World Tour for the third year and to be supporting them with their sustainability strategy.

“Like us, the DP World Tour is environmentally focussed and they were looking for a partner whose environmental goals aligned to create a cleaner, greener future. Working together with Ardagh, it’s exciting to see the difference a truly collaborative approach can make in embedding sustainability best practice.”

Written by
Edward Waddell