![Quorn registers vegan range with vegan trademark Quorn registers vegan range with vegan trademark](/sites/default/files/styles/single_page/public/images/quorn_and_trademark.jpg?itok=Hy3LoZso)
The trademark from The Vegan Society will feature on the range, available in the UK since October 2016, which includes Quorn vegan nuggets, vegan fillets and vegan fishless fingers.
Alex Glen, head of brand marketing at Quorn, said: “We are really pleased to have registered our Quorn vegan products with The Vegan Society.
“We have been working very hard over a number of years to develop vegan products that delivered the fantastic taste and texture that Quorn is known for, to vegan consumers, and the vegan trademark is the cherry on top.”
The decision from Quorn comes after Asda became the first supermarket to brand the trademark on its products.
Research commissioned last year by The Vegan Society showed that there are 542,000 vegans living in the UK and The London Economic in November reported that vegan food sales went up by 1,500% least year.
George Gill, chief executive at The Vegan Society, said: “Quorn’s newly-registered vegan products are already being enjoyed by vegans in the UK and abroad, and by clearly labelling them the company makes sure it is widely known that its products are suitable for everyone.
“Providing vegan options makes clear commercial sense for businesses, which can open up their market to a fast growing number of vegans worldwide.”