Group sales in the year to 31st March 2023 grew 37%, to £27m, driven by a combination of new business growth, extended distribution points with existing customers as well as a rate of sale on both brand ranges, Juice Burst and Firefly.
Sarah Baldwin, chief executive of Purity Soft Drinks, said: “Juice Burst in particular continues to outperform, gaining significant market share, through both greater distribution and rate of sale. Our performance, we believe, is thanks to a very clear and unrelenting focus on producing very high-quality juice, made with natural ingredients and at a compelling price point.”
This momentum is driven by ever-increasing distribution, with the brand widely available in supermarkets, convenience and foodservice – including hospitality and education.
A spokesperson for Purity Soft Drinks added: “In terms of our values and impact, we are committed to delivering meaningful and positive change in our industry. In 2017, we took the decision to not work with any added sugar or flavourings in our products.
"Pursuing this approach of natural ingredients in our products wherever possible – and absolutely no added sugar ever – has served us well, and since taking this decision our business has, in volume terms, doubled. Our packaging currently comprises 30% recycled (rPET) plastic. We are also road-mapping our net zero journey, including work to establish our scope three carbon footprint.”