Pritchitts offers iPad 2 Viva Daily Win promotion during National School Meals Week

Two years ago Pritchitts introduced the education sector's biggest promotion – "Viva Daily Win", where secondary students can win an iPod shuffle every school day until December 16th 2011 and schools a £100 worth of sporting equipment. The LACA partner is now going one better for NSMW and giving away an iPad 2 to the school that has the most number of entries during the week. For a chance to win the iPad 2, schools simply need to encourage pupils aged 12-18 years to visit www.vivamilk.co.uk and enter the code found on their Viva Milk carton. The promotion is supported with eye catching posters, which schools can request from Pritchitts. Simon Muschamp, head of marketing at Pritchitts, said: "National School Meals Week is an incredibly important initiative, and a key event in the education sector. Schools have really got behind the 'Viva Daily Win' promotion to encourage children to drink more milk and we wanted to reward them and support their efforts in getting more children to have a healthy school meal." The Viva Milk complies with school guidelines, contains no artificial colours, flavours, sweeteners or preservatives and comes in three flavours – strawberry, banana and chocolate.