8th Feb 2016 - 09:28
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Modern Milk Moment is a new higher-education campaign from Pritchitts to help universities and colleges drive their soft drink sales in the year ahead.
Students need to post a shot of their #ModernMilkMoment including a carton of Modern Milk to Instagram and mention their college or university for their chance to win £50 every week until May 27th.
Simon Muschamp, head of marketing, Pritchitts, said: “As a flavoured milk available exclusively to foodservice, Modern Milk allows universities and colleges to offer something really different to the high street, and ticks the boxes when it comes to taste, appeal and health.”
Pritchitts is urging caterers to claim a free kit, which it says will drive awareness and sales. The kit includes a tray of flavours, posters and promotional cards.
Pritchitts is the foodservice division of Lakeland Dairies, which is an Irish farmer-owned dairy co-operative.
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