The campaign will reward pupils who drink any Viva Flavoured Milk with the chance of winning a Beats by Dr. Dre Pill 2.0 Speaker worth £100.
Pritchitts is encouraging caterers to stock up on Viva Flavoured Milk and request a POS kit for the campaign, which runs from May 3rd to December 16th.
Simon Muschamp, head of marketing at Pritchitts, said: “Our Viva Flavoured Milk promotion has proved highly effective at supporting schools in ensuring pupils get the nutrients they need.
“We’re excited to be bringing ‘Viva Fever’ to the education sector this May – last year over 200 schools joined us in our mission to get children to drink more milk and we’re anticipating an even greater uptake for 2016 with these high value prizes.”
Pupils aged 12-18 years simply need to purchase any of Viva’s three flavoured milks – strawberry, banana and chocolate – and enter the code found on their carton online.