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Pret partners with Welcome Break for service station trial

6th Jul 2016 - 10:31
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Pret A Manger will be opening its first motorway service shop, as part of a trial partnership with Welcome Break.

The shop is scheduled to open at the end of summer at the South Mimms Services on Junction 23 of the M25.

Clive Schlee, CEO of Pret A Manger, said: “This is a new area for the Pret business, and one we’re looking forward to exploring.   We’ll obviously have our own kitchen on the premises, allowing us to serve motorway customers with fresh, natural food, handmade throughout the day.  I’m sure this natural food, and our organic coffee, will be well-received by motorway customers.”

The first site will be a 12 month trial with Welcome Break, and if successful will lead to other Pret shops opening across its service station portfolio.

Rod McKie, CEO of Welcome Break, added: "Welcome Break is very excited about the prospect of working with Pret on the UK motorways and indeed, putting the much loved Pret brand on the header boards for the first time.

“I am confident that this trial will be successful and lead to a long term partnership with Pret A Manger, and bring this amazing brand alongside our world class portfolio of brands to offer even greater choice to the travelling UK public.”

Written by
PSC Team