Sarah Robb, channel marketing manager, said: “This is a first for us as the Winter Warmers campaign enables us to support caterers with recipes and ideas through a crucial six month period.
“Winter is an important time of the year for caterers as each month presents a new occasion and therefore a new opportunity to drive sales.
“We realise it can also be a stressful time in any professional kitchen and at Premier Foods we aim to make life easier for our customers, by providing them with products they can rely on and helpful advice in a format that will keep them organised throughout the winter season.”
Recipes have been created by Mark Rigby, executive chef and head of innovation at Premier Foods, and features items such as Bisto pumpkin lasagne, and roast lamb with rhubard & cider Bisto gravy.
To celebrate its release, a pumpkin carving competition has been set up and caterers are being asked to post their creations on Twitter using #PremierPumpkin.