A special on-pack activation will offer shoppers the chance to win a £10 food voucher for a retailer of their choice and for every prize claimed successfully, a matching £10 donation will be made to FareShare.
In its first two years the promotion ran exclusively at Tesco, donating enough money to support FareShare in its redistribution of over 300,000 meals. It will now be on the shelves of more retailers.
Polly Bianchi, director of fundraising at FareShare, said: “Our network of 8,500 local charities across the UK are all working harder than ever to support people facing food insecurity and loneliness. Premier Foods’ generous support for FareShare - both through donations and time volunteered – makes a huge difference to our mission to get food to people who need it, rather than to waste.”