The Summer Sizzlers Guide will demonstrate how Premier Foods’ brands including Bisto, Homepride and McDougalls can be used during the summer months to help drive footfall and increase sales.
The new guide features independent research commissioned by Premier Foods which reveals how important Al Fresco dining is to consumers, with 77% saying they seek Al Fresco dining options during the summer months.
As well as demonstrating the importance of offering outdoor dining options, the guide also details how chefs can make the most of their social media activity by successfully engaging with customers over sites such as Facebook and Twitter.
Sarah Gray, Channel Marketing Manager, says: “Investing in bespoke research ensures that we remain at the forefront of trends and consumer insights, which is a vital element in our quest to provide the very best solutions for our customers.
“To support the launch of this guide, we are running on online competition which will give chefs and caterers the chance to win a top-of-the-range BBQ to ensure their outlet is prepared for the summer season.”
The guide features new costed recipes categorised by course from Italian-inspired Bruschetta to Strawberry, Marshmallow and Brownie Skewers, the recipes are ideal for the summer.