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Popularity of hash browns changing the face of traditional English breakfast

1st Dec 2020 - 06:00
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foodhub full english breakfast survey
Abstract
A poll of 2,000 Britons suggests that we now prefer the American hash brown on our breakfast plates over the traditional slice of toast or buttered bread, according to research published to celebrate National English Breakfast Day on December 2nd.

The popular American food item, usually found in food diners across North America, seems also to be a huge hit in the UK if the votes polled in the study by food delivery app Foodhub are anything to go by.

It asked respondents for their ‘must-have’ items in a Full English Breakfast.

More than half say that a hash brown should be part of their breakfast, alongside egg, sausages and rashers of bacon.

With more of the nation choosing hash browns (60%) than the traditional English black pudding (26%), is the iconic dish favoured by the nation for hundreds of years is at risk of losing its ‘Englishness’?

Foodhub spokesman Wil Chung said: “You can’t beat a classic Full English Breakfast and the beauty of the dish is that you can make it bespoke to suit your tastebuds.

“As vegetarianism is becoming increasingly popular, it is no surprise that the egg was voted as the number one product to have on your plate. With sausages and bacon following closely behind, this tasty trio represent what a model English Breakfast looks like.

“However, it is interesting to see that more people are opting for the American hash brown over buttered toast or bread and the English black pudding. We’re even seeing a big swing to people demanding chips on their breakfast plate!

“There are key traditional items that make up an English breakfast and if removed or replaced the Full English Breakfast is at risk of becoming the Full American Breakfast.”

When it came to a drink to wash it down, the traditional English cup of tea came out on top with nearly half of the UK voting it as their first choice (45%).

Coffee followed behind with 33% of the vote. Interestingly, though, participants in the West Midlands opted for coffee (42%) over tea (31%), as did people in Northern Ireland with 44% opting for coffee.

And the Full English Breakfast doesn’t necessarily have to be enjoyed first thing in the morning. Almost a half of people surveyed (43%) said that it’s acceptable to eat it at any time of the day.

And when it comes to how often we enjoy it, a fifth of the nation claimed they ate the classic dish once or twice a week, though 12% of the UK said that they never ate it.

FOODHUB TOP 10 ITEMS REQUIRED ON A FULL ENGLISH BREAKFAST

    Eggs (79%)
    Sausage (77%)
    Bacon (76%)
    Baked Beans (61%)
    Hash Brown (60%)
    Mushroom (56%)
    Grilled Tomatoes (49%)
    Toast (45%)
    Fried Bread (32%)
    Black Pudding (26%)

 

Written by
David Foad