The ‘You Don’t Know Philly Challenge’ will be aided by a team of chef ambassadors- the Philly Five. Each chef has been selected for their work in their sector with each creating a bank of Philadelphia-inspired recipes.
The Philly Five include:
- Nicole Pisani, head chef, Gayhurst School, Hackney (schools).
- Gareth O’Hara, head chef, Sunrise of Cardiff (healthcare).
- Dean Crews, group executive chef, Kew Green Hotels (hotels).
- Jonny Pons, head chef, The Kingham Plough, Chipping Norton (pubs & restaurants).
- Jessica Ayling, food-to-go manager, Itsu (grocery).
The campaign is bolstered by the results of an independent taste and performance test with 100 professionals chefs pitting Philadelphia vs three competitor products. The results showed two-thirds of the chefs preferred Philadelphia, nine out of ten chefs highly rate its taste and chefs concluded that Philly performs better than other cream cheeses.
Andrew Severs, foodservice customer manager at Philadelphia, commented: “As the hospitality sector begins to reopen its doors this April, chefs, caterers and foodservice operators have a huge challenge on their hands. With budgets tight and return on investment absolutely crucial, ingredients which work hard across all dayparts without compromising on taste and quality, are a must.
“Chefs have always recognised Philadelphia’s superior taste and quality – and our new insight only serves to back this up – but many may not have realised its potential to perform in dishes beyond just cheesecakes and bagels.
“That’s why we’ve been working closely with The Philly Five to develop a range of incredible new recipes and provide inspiration and solutions to help meet the unique demands of each sector, showcasing how chefs can maximise menus with one keystone product. It’s high time chefs got to know Philly a little better!”
Chefs should visit www.philadelphiaprofessional.co.uk to download their sector specific recipe book and access a host of inspiration