The campaign is designed to get chefs to try and experiment Meadowland’s new product, which they claim tastes and performs just like butter.
Rhodri Morgan, marketing manager for Meadowland Professional 250g, said: “We know how demanding life as a chef is and the pressure of costs is always a challenge.
“Meadowland 250g has been designed to achieve the same results as butter in cooking, baking and frying without compromising the quality and taste of the finished dish.
“At Unilever Food Solutions our aim is to remove hassle and give chefs the freedom to focus on creating great food. We developed the ‘Butter me up’ campaign to celebrate creativity and reward one chef with the opportunity to learn from one of the biggest names in the industry.”
Phil Howard, chef and co-owner of two-Michelin star restaurant The Square, will share his knowledge passion for great-tasting food to one chef working in a UK hospitality business.
For a chance to win, chefs should visit www.ufs.com/meadowland to tell Phil how they would ‘Butter him up’.
The competition closes on September 6th.