7th Feb 2012 - 00:00
Abstract
P&G Professional has announced the re-launch of two of the company’s flagship professional laundry products – Ariel and Lenor.
Complete with brand new packaging design and formulations, the products are designed to meet the diverse needs of hospitality professionals. Svetlana Lutchmaya, P&G Professional business leader commented: "We're excited to be re-launching our Ariel and Lenor Professional brands at a time when operators are seeking simplicity with the guarantee of great results. With the ability to deliver five key actions in one wash, and with the chance to choose from a range of fabric conditioners, we're confident operators can save time and money without compromising on quality." To coincide with the re-launch, P&G Professional has developed a new laundry website to equip operators with the information they need to optimise their laundry - www.professional-laundry.co.uk. "Running a business is complicated enough without the added concern of selecting which laundry product to buy. Our new website has been designed to offer operators a one-stop shop of information to help them make informed choices about which products to buy," added Svetlana.