Vegetable intake remains a ‘huge problem’ in Britain with 77% of adults and 89% of children not consuming enough. The Peas Please report shows how the initiative works to make vegetables more appealing, accessible and affordable for everyone.
Twenty-one retailers and food businesses updated and expanded their Peas Please pledge including Tesco, Aldi, Waitrose, Co-op, Lidl, Mars Food and Sainsbury’s.
Anna Taylor, executive director the Food Foundation, said: “It is great to see over 100 major food businesses committed to increasing veg consumption to support better health for millions of people.
“Transparent and regular reporting against targets is vital if we are to turn the tide on our current dietary crisis and see future generations face a better and healthier future with everyone having access to an affordable and sustainable diet.”
UK retailers with 92% of UK retail market share are currently signed up to Peas Please and are now committing to major initiatives to help drive up vegetable consumption across the UK setting ambitious targets for veg sales and procurement.