These latest acquisitions, all former Paul sites, comes after the company has already increased its locations by over 50% in the last two years, taking the total to over 100 sites now under the group’s name.
Patisserie Valerie’s CEO, Paul May, is particularly excited about the new sites, with two stores in St Pancras station plus sites in Euston, Marylebone, Paddington, Victoria and Waterloo stations.
“This has been an extremely exciting time for us as a business and as we continue to expand, the public’s interest in our high quality products has too. We now have the added benefit of national recognition as we’ve developed throughout the UK and are setting plans in motion to meet the growing demand from the towns and cities that we’ve not reached yet.
“But, the inclusion of these new takeaway stores in seven prime locations in London, is a significant development for us as a company, as it will see thousands of visitors who are not familiar with the Patisserie Valerie brand now being introduced to the fantastic, freshly made products on display at our stores, on a daily basis,” said May.
The seven new openings have also taken the chain’s locations to well over 100 sites, which is something May is particularly proud of.
“The last 12 months has seen some significant achievements for us, including our first openings in Scotland, inclusion on the Sunday Times Profit and Fast Track lists and now our 100th store. Incredibly, despite being in a time of economic crisis, we have continued to bring investment and new jobs to the UK’s high streets and reaching this milestone is a brilliant achievement,” May continued.
“If anything, this level of public enthusiasm has taken us by surprise, so we have continued to look for high quality shopping venues in which to open. All of this has put us in a different market place from any other chain and is why we have been able to gain so many new customers in the last two years.”