Co-founders Paddy Bishopp and Scott Russell decided it was an opportune time to re-brand and give their business an effective image. They have taken great care to build unity across the entire range from the logo to the typography. The new posters and headlines focus on sustainability, ethical buying and the British palate, three aspects that are paramount within the company.
Scott Russell, co-founder of Paddy & Scott’s commented: “The look and feel of our branding has been designed to reflect the quirky and spirited nature of our brand;it retains a professional corporate image, butalso illustratesthat quality coffee is still at the core of the company. This styling gives ownership and shows that Paddy & Scott’s is no longer the story of two individuals; it is a company in which our entire team works extremely hard to achieve a success. “
Paddy Bishopp, co-founder, added: “Our main growth over the last couple of years has been in hotels and contract catering and with branded cafes in Corporate Head Offices such as Barclays, Fat Face, Heinz, Norton Rose and Hewlett Packard as well as in the Department of Education corporate cafes. We needed a striking look and feel that was very engaging with the consumer.”
The first café to showcase the new branding is Paddy & Scott’s first custom-madepublic café in a B&Q store in Poole, Dorset.