In a consumer poll of 2,000 UK residents, 41% stated they would use a self-service kiosk over a cashier if given the choice. The principal customer attractions included convenience, order customisation, accuracy and queue avoidance.
Steven Rolfe, chief executive of Kurve kiosks who commissioned the research, said: “Self-serve tech and kiosks have been a hot conversation for a while now. Everyone has witnessed the success of McDonalds and knows the American QSR, fast food and casual dining sector have gone full steam ahead due to customer acceptance and demand
“The research results reflect very much the conversations we have had with both small and large hospitality operators over the last year, which strongly indicate the UK is on the brink of self-serve kiosks going mainstream for food ordering.”
The research highlighted 13% of operators thought less than 10% of their customers would use self-service kiosks but based on the research more Brits were willing to adopt this new technology.
Almost two-thirds of British operators (65%)believe staff productivity will be the number one benefit for kiosk development. Other benefits included reducing customer waiting times (62%), revenue generation (58%) and increasing product sales (54%).