More than 629,000 people from 228 countries and territories took part in Veganuary 2022, breaking all previous records. Almost half (44%) of the respondents said animals were their number one motivation for trying vegan, followed by personal health (21%) and the environment (19%).
Over half (51%) were still eating meat and/or fish when they signed up to take part, 32% were vegetarian and 17% were vegan. Around 98% would recommend Veganuary to a friend or family member.
In total, 83% of participants who were not already vegan when they signed up will permanently change their diet either by staying vegan or at least halving their intake of animal products.
Commenting on the results, Veganuary’s International head of communications, Toni Vernelli said: “These incredible results show that Veganuary is so much more than a one-month pledge as taking part leads to lasting diet change for most participants. Veganuary really is driving positive change for the planet, people and animals. We work very hard to equip our participants with as much useful advice, delicious recipes and friendly support as possible.”
Half saw some improvement to their overall health, with increased energy (49%), improved mood (48%), better skin (39%) and desired change in body weight (37%) being the most common benefits.