26th Jul 2010 - 00:00
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Companies exhibiting at IFE11 and Speciality & Fine Food Fair 2010 are being given a once-in-a-lifetime opportunity to present their products to The London Organising Committee of the Olympic Games and Paralympic Games [LOCOG].
In an unprecedented move, LOCOG will bring its sourcing team to this year's Speciality & Fine Food Fair and a larger group of buyers and development chefs to IFE11 for 'Meet the Buyer' sessions. Exhibitors of all sizes at both events will be in with a chance of getting their products onto the 14 million plates of food served to visitors, media, VIPS and athletes during the 2012 Games. In particular, the team will be looking to source quality local and regional produce from the UK and internationally. Jan Matthews, head of catering at LOCOG said: "We're entering a really exciting phase in planning of the 2012 Games and meeting businesses at IFE11 and Speciality & Fine Food Fair 2010 will be key to helping us develop the catering offering." "Although the 2012 Games are primarily based in London, we are dedicated to showcasing the finest food from around Britain whilst ensuring that we offer a wide range of international cuisine to the 16,500 people we need to cater for in the Athletes Village. "London 2012 will be the largest peace-time catering operation in the world, so the Meet the Buyer events really will provide a mammoth opportunity for exhibitors to get involved. The whole catering team is really excited about uncovering a huge range of businesses to help meet our demands." IFE11 13th – 16th March 2011, ExCeL, London Speciality & Fine Food Fair 2010 5th – 7th September 2010, Olympia, London