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The O2 unveils self-service bars powered by Just Walk Out Technology

20th Jun 2024 - 06:00
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The O2 unveils self-service bars powered by Just Walk Out Technology
Abstract
Live entertainment venue The O2 has reaffirmed its commitment to delivering ‘best-in-class’ guest experience by announcing the introduction of self-serve bars, powered by Amazon’s ‘innovative’ Just Walk Out Technology.

Amazon’s Just Walk Out Technology is designed to reduce queues so there will be less time waiting and more time for guests to enjoy the show.

The technology upgrade creates a frictionless food and drink experience, enabling guests to tap in with a contactless payment, grab their chosen drinks and snacks and then leave.

Adam Pearson, commercial director at The O2, said: “Our strategic investments in technology are guided by our commitment to creating seamless experiences that our guests really value.  

“The integration of Amazon’s Just Walk Out Technology is a direct result of our ongoing efforts, alongside our hospitality partner Levy UK + Ireland, to listen to our guests and implement solutions that meet their expectations for convenience and efficiency at every touchpoint. As the world's leading venue, we don’t stand still and the fan experience will always be a priority for us.”

Written by
Edward Waddell