The voucher scheme ran over the Christmas period, where Norfolk County council gave out 27,000 vouchers. A child who is eligible for free school meals receives a £15 voucher for the week.
Schools can order supermarket gift cards for pupils using an online service and then send the codes to parents via an email or by post.
Some schools in the area will also be providing food parcels to help feed hungry children during the February half term.
Councillor John Fisher, Norfolk County Council cabinet member for children's services, said: “It is imperative we make sure children in our county are happy, healthy and fed during this difficult time. I hope that by providing these vouchers, families can focus on spending some quality time together this half term.”