New research found that seven out of ten Brits said they would not try Veganuary but a third would go flexitarian by incorporating some plant-based foods without becoming fully vegan. A flexitarian diet can be defined as a ‘person who has a primarily vegetarian diet but occasionally eats meat or fish’.
Whilst Brits seem more open than ever to a vegan diet, just 7% would consider swapping certain products for vegan alternatives permanently. NOMO research found the move towards temporary vegan swaps is ‘booming’, as the number trying vegan alternatives for meat and cheese grew 19% and 21% respectively.
Flexi-Feb aims to introduce even more Brits to vegan alternatives. Last year NOMO sold 297.9 tonnes of chocolate, which is the equivalent of 24 double decker buses.
Jacqueline Tyrrell, brand manager at NOMO, said: “At NOMO we understand that taking the plunge into veganism can be a little daunting. That’s why we’ve launched Flexi-Feb to encourage mainstream consumers to switch to plant-based items, like vegan choc, for the month of February to trial this lifestyle to see if it’s for them.
“We offer all the flavours and formats that are available in mainstream confectionery so it’s easier than ever to make direct swaps. All our products are suitable for vegans and allergy sufferers – and with the variety on offer in our new NOMO Mixed Box, there really will be no missing out.”