Nichols PLC CEO, Marnie Millard, said: “The philosophy at Noisy Drinks of offering service and quality as a key differentiator in the market is exactly in line with Nichols Dispense.
“Coupled with the International business, our investment in Noisy Drinks is an important step in increasing our expertise in the foodservice and leisure industry as well as unlocking new regional and national accounts as part of our growth strategy within the Out of Home channel.”
David Pearce, one of the founders of The Noisy Drinks Co., said: “Everyone at Noisy Drinks is very excited to be joining forces with Nichols Dispense. The popular, high profile Nichols brands will undoubtedly increase our frozen drinks market penetration.
“The skill sets, experience and resources of the two companies are complementary and will enable us to dynamically enhance our operations in the Out of Home market across Europe.”
Nichols PLC. has a total business revenue of £110million and employs 170 people across its Vimto UK, International and out of home divisions. The Noisy Drinks Co. is based in West Thurrock and was founded in 2002.