Consumers can find their local turkey producer by putting their postcode into the NFU Turkey Finder. The campaign also reminds people who cannot buy from their local farm to look for the Red Tractor logo on turkey packaging when shopping in the supermarket.
Michael Bailey, group chair of the NFU turkey group, said: “The NFU Turkey Finder is a fantastic free promotional tool for any farm fresh turkey business selling direct to the consumer from the farm gate. The online postcode search tool is easy to use and directs new customers to your business, with options to display your website, phone number and email address.
"The latest update to the Turkey Finder has made the search tool even more user friendly, making it easier for customers to find your business details which is beneficial as the highest margins will always be from direct sales at the farm gate."