Designed for operators to “make the most of the ‘bagel boom’ and tap into the increasing demand for (the dish) in the out-of-home market,” the guide (launching 9 February) is inspired by the “big” food trends of 2018 and includes both American and Middle Eastern inspired recipes as well as a number of vegetarian and vegan options, such as vegan falafel with beetroot and carrot slaw.
Marketing manager for out-of-home at New York Bakery Co, Philippa Knight, said: “It’s no secret that consumers are moving away from traditional breads to more premium and specialty alternatives. Not only this, but the demand for American-inspired dishes shows no sign of slowing down.
“Both of these trends have been big factors in the ‘bagel boom’ and have helped to make bagels a must have item on menus.
“Each recipe in the guide has been developed with the latest food trends in mind, to suit a range of eating occasions throughout the day – bagels aren’t just for breakfast!
“While cream cheese is always going to be a popular topping, the guide helps operators to create a bagel offering that stands out from the competition. The Lebanese chicken bagel, for example, combines Middle Eastern ingredients that a lot of consumers will be familiar with, like hummus, alongside more unusual up-and-coming flavours such as zaatar and sumac.”
The guide will be available to download via https://www.newyorkbakeryco.com/ on National Bagel Day (9 February).