According to research conducted in the UK on 800 buyers, 93% of people eat croissants at least once a week. Over half (55%) of Brits eat them up to twice a week and nearly one-quarter (23%) enjoy croissants three to four times a week.
Croissants are the first choice for 95% of consumers when choosing a pastry and 88% state that the quality of croissants strongly influences their overall perception of an establishment.
The research found that whilst breakfast is the most popular consumption occasion according to 83% of people, there are a number of consumers who choose croissants as an afternoon snack or an accompaniment to a coffee break.
Erwan Inizan, Northern Europe sales director at Bridor, said: “We’ve been baking croissants for over 30 years now and they still have so much to offer. We truly believe a ‘Croissant Revolution’ is underway and our new guide shares valuable consumer insight to help operators understand the market and increase their croissant sales.
“Of course, a great-tasting and visually enticing croissant is fundamental to any Viennese pastry offering. Once this is in place, we firmly believe that hotels, cafés and bakeries can join the croissant revolution and see the benefits of offering a mix of sweet and savoury croissant options.
“In addition to classic offerings like the traditional plain croissant, we know that consumers are interested in trying out the latest flavour trends and innovative ingredients. Operators should maximise this opportunity and be creative with striking toppings and novel fillings to offer bespoke pastries to their customers throughout the day. Repeat footfall as a result of a robust pastry offering can reap strong sales for operators.”
Download the new ‘Croissant Revolution’ guide here: https://content.bridor.com/Bridor_Croissant-Revolution.