5th Aug 2010 - 00:00
Abstract
Dairy experts Pritchitts has launched a new look for Viva, their flavoured milk, to appeal to school children of all ages.
And to coincide with Viva Milk's new look, Pritchitts is running a promotion to support milk consumption and kick off the new school term. The Viva Daily Win will be giving secondary school pupils the chance to win an iPod Shuffle – 'The first music player that talks to you' every day between the 2nd September and the 17th December 2010 (excluding half term).
Students can enter online to be in with a chance of winning. Full details are available at www.vivamilk.co.uk.
Simon Muschamp, head of marketing at Pritchitts said: "Milk plays such an important part in children's diets, which is why it is essential that schools are supported in communicating its health benefits and pupils are encouraged to drink more milk. "Pritchitts is committed to helping school caterers do just this with Viva Milk; through eye catching packaging, must have promotions and providing great tasty drinks that pupils love!"
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