New healthy eating campaign to be launched by EU

Mariann Fischer Boel, Commissioner for Agriculture and Rural Development, will fire the starting gun for a new Healthy Eating Campaign on the 28th September. The campaign consists of three roadshows that will set off from EU headquarters in Brussels. An interactive website, competitions and other events also make up part of the campaign. The Healthy Eating Campaign, which is financed entirely by the EU agricultural budget, will run alongside the EU's School Fruit Scheme and School Milk Scheme. Over the course of eight weeks, the fun characters of the 'Tasty Bunch' will travel through Belgium, northern France, the UK, Ireland, Estonia, Lithuania and Poland. The roadshow will visit two schools a day. In total our roadshow will reach 18 000 kids in 180 schools. In parallel with the roadshow, an interactive treasure hunt game will be running over the eight weeks on the EU's 'Tasty Bunch' web site. Schoolchildren aged 8 to 15 from all over the EU will try to win entertaining and sports prizes. Around 22 million kids are currently overweight in the EU, with five million of them obese.