The Eating Better survey on 1,700 adults found that 61% of people are willing to cut down their meat consumption, with animal welfare, carbon emissions and money listed as the top three reasons why. The research also found 64% want to choose better meat, but are experiencing barriers to doing so.
The report, which can be downloaded here, found:
- 24% have cut down their meat consumption in the past year
- 72% want to see ‘better’ meat and dairy in schools and hospitals
- 78% want to see healthier food in schools and hospitals
- 75% think that in order to produce enough food, we have to protect nature and biodiversity
- 77% agree that all Governments across the UK should help farms restore nature while continuing food production
Sarah Wakefield, executive director of Eating Better, said: “Over the past decade, the Eating Better alliance has been laser focused on the role of less and better meat in the shift towards healthy and sustainable diets.
“The public are becoming increasingly aware of the impact of meat production and consumption, but are not finding it easy to buy less and better. We encourage food businesses and the Government to make it simple for citizens to make this shift while supporting farmers in a just transition.”