SoL, which is being rolled out this month, brings together the Stadium of Light, National Glass Centre, 1879 Events Management and the new Hilton Garden Inn Sunderland.
Gary Hutchinson, Commercial Director for SAFC, said: “The sheer scale of services being offered by National Glass Centre, the Stadium of Light and 1879 Events Management has grown at a remarkable rate in the past few years and, with the addition of the Hilton Garden Inn, looks set to expand even further.
“SoL has been created to bring together all the elements of our portfolio and to highlight how we can offer a complete solution for all manner of corporate and private events.
“The new brand will be utilised widely from this month and we hope it will become a shining symbol for Sunderland’s hospitality and events sector.”
SoL will be used to highlight the partnership between the Stadium of Light and National Glass Centre which can cater for up to 1,000 guests. The new Hilton Garden Inn will open in spring 2016 which has been designed to support functions at the two venues.
1879 Events Management, which manages all catering and events at the Stadium of Light and National Glass Centre, will now also be recognised as a SoL subsidiary.
In recent months the company has catered for the annual clay pigeon shooting event for national law firm, Bond Dickinson, the Teesside Business Awards and LGBT festival Newcastle Pride, attended by 71,000 visitors.