Having spent the past six years at equipment supplier, Nisbets, Lincat said Beer brings an “in-depth knowledge of the dealer network” as well as a “fantastic eye” for identifying new business opportunities.
National sales manager Mike Woodman added: “(Beer’s) flair for building customer relationships and his approach to sales, by partnering with businesses to get the right solution, makes him a valuable addition to the team. We’re delighted to have Lewis on board.”
Beers said: “To be working with dealers rather than for them is a whole new direction for me, and I’m excited about the challenge.
“I’ve worked closely with the Lincat team for the past six years, so I’m looking forward to building my knowledge of the company’s product portfolio even further and seeking out new business opportunities.”