Rowlands, who will report to marketing manager Donna Rowbottom, McCain Foods profit sector marketing manager, has extensive product management experience having worked for a number of organisations, including Bunzl and Hallmark cards.
Her previous experience of managing new products from concept to shelf and helping customers to grow their businesses and operate more efficiently will help within her new role at McCain Foodservice, where she will develop the McCain solutions-based approach in different areas of the profit sector.
Mike Driver, head of marketing at McCain, said: “In recent years, through targeted npd and by sharing key learnings and insight, we have started to reposition McCain as a solutions provider within the foodservice sector and this has, in turn, driven strong sales. The appointment of Rebecca will help us to keep growing and ensure we’re in a good position to provide our customers with long-term sustainable solutions.”