The ‘Breaking Dessert Barriers’ report offers insights to help operators better understand these trends, providing strategies to enhance dessert offerings, boost engagement and increase sales.
The most popular dessert item was cheesecake, followed by ice cream/sundaes and chocolate fudge cake/brownies. Operators are encouraged to offer a mix of nostalgic favourites and innovative new desserts to cater to a wide range of tastes.
The barriers preventing consumers from purchasing desserts were people being too full (54%), limited menu options (27%) and others at the table not ordering one (20%). Nestlé Professional says that by understanding these challenges, businesses can cater to the growing demand for health-conscious dessert choices.
According to the report, 37% of Brits wanting more dessert deals, 29% interested in sharing desserts and 25% are hoping to see drink and mini dessert pairings on the menu.
Sustainability, ethical sourcing and health are becoming key factors, especially among younger consumers, with 75% of 16 to 24-year-olds considering a venue or desserts sustainability credentials when choosing a dessert, compared to 35% of those aged 55 and above.
The report also found that 63% of Brits express a preference for purchasing a dessert that includes a familiar brand name, with 49% of those Brits saying a Nestlé brand would be most appealing to them.
Irene Ferre, insights lead at Nestlé Professional, commented: “Desserts remain a highlight of dining out, but operators must balance offering popular favourites with seasonal and personalised options to keep menus exciting.
“We’re committed to bringing our iconic confectionery brands into out-of-home desserts, and we’ve delved deeper into how operators can optimise this category. By incorporating popular brands like KITKAT, AERO and ROLO, we’re pushing the boundaries to create innovative, exciting dessert experiences that captivate consumers and drive sales.”