OnePoll (a marketing research company specialising in online quantitative research and polling) completed the research on behalf of Nestlé Professional in April 2017.
The company works with businesses for creative food and drinks, understanding both their customers and consumers providing ideas, research and solutions. Their solutions include: commercial coffee machines, coffee and hot chocolate sachets and seasonal confectionary.
Lynn Little, Standard ingredients Lead at Nestlé Professional said: “Our research shows there is a huge opportunity for workplaces to invest in great coffee. The reality is that more than half of office workers (55%) begin their working day with coffee, while almost three quarters (71%) feel their day is improved by a good mug, meaning the importance of a great tasting coffee should not be underestimated.”
As a consequence of this research, Nestlé Professional has a new coffee: Nescafe Gold Latte and Cappuccino Unsweetened Taste allowing workplaces the opportunity to invest in good coffee for office workers. The new coffee, which is available now and comes in a 1kg can and in sachet formats, is prepared with low sugar for its unsweetened taste.
Lynn Little commented on the new product: “Made from coffee beans and with milk sourced from British dairy farms, the new recipe has been tailored to meet the needs of small workplaces, without comprising on convenience.
“Featuring high quality ingredients, new branding and a luxurious taste, the range has been developed to deliver a more premium coffee drinking experience. Plus, with 57% of office workers saying that frothy coffee feels like a treat, the new coffee also features a luxurious café style froth, meaning office workers can create an attractive café style coffee without having to step outside of the office.”