Forber, who was formerly general manager of Nestlé-owned brand Viaggi, will be responsible for driving Nestlé Professional’s strategic growth in the vending sector, and unveiling a series of new innovations that reflect the significant advances that have been made in products and vending applications, along with fresh thinking in the market place.
Commenting on his appointment, Forber said: “It is an enormously exciting time within the business as we align product and machine advancement with the personalisation of beverages that we know our customers – and in turn their own customers – want and expect in today’s market.
“As a team, we are committed to engaging the vending market with new ways of thinking through the application of heritage brands, like Nescafé, in order to deliver a coffee experience from what remains the nation’s favourite coffee brand.”