The brand is investing over one billion Swiss francs by 2030 in the Nescafé Plan 2030. Nestlé is working with coffee farmers to help them transition to regenerative agriculture while accelerating its decade of work under the Nescafé Plan.
Rising temperatures will reduce the area suitable for growing coffee by up to 50% by 2050. Around 125 million people depend on coffee for their livelihoods and an estimated 80% of coffee-farming families live at or below the poverty line. Nestlé is calling for urgent action to ensure the long-term sustainability of coffee.
Philipp Navratil, head of Nestlé Coffee Strategic Business Unit, said: "As the world's leading coffee brand, Nescafé aims to have a real impact on coffee farming globally. We want coffee farmers to thrive as much as we want coffee to have a positive impact on the environment. Our actions can help drive change throughout the coffee industry."
Nescafé will be working with coffee farmers to test, learn and assess the effectiveness of multiple regenerative agriculture practices. This will be done with a focus on seven key origins, from where the brand sources 90% of its coffee: Brazil, Vietnam, Mexico, Colombia, Côte d’Ivoire, Indonesia and Honduras.