The results of a recent survey, released to mark National Tea Day today (April 21st) also reveal the potential wellbeing benefits a tea ‘break’ can bring.
Almost two-thirds of tea drinkers agree that taking time to have a cup of tea helps them feel more relaxed, while nearly half say that a tea break helps them calm down and reduces stress levels.
Jane Pettigrew from the UK Tea Academy said: “As we all continue to settle into the ‘new normal’ and spend more time at home, it’s more important than ever to look after our mental wellbeing.
“The research by Brita Professional really shows that there’s nothing quite like a reassuring cup of tea. I would encourage all of those who are busy in their households to take regular breaks throughout the day and where possible, connect with others over a relaxing hot drink.”
As well as being beneficial to mental health, the research also found that a tea break can increase our productivity with nearly half (41%) agreeing that they are able to concentrate more on their work after a cup of tea and over a third (38%) saying they are able to perform better or to a higher level.
Other findings are that while English Breakfast Tea is often seen as the most popular choice of tea at many cafés, coffee shops and hotels, over half of consumers (51%) would be more likely to choose another type of tea out of home.
Again, almost half (46%) of tea drinkers don’t believe the quality of tea is better in cafés than it is at home. In fact, tea operators believe the reasons for missed opportunities in the sector are the quality of tea used (64%) and the lack of training on how to make a good cuppa (40%).
And of those that do enjoy a cup of tea out of home, almost half (41%) said the ambience of the location was one of the biggest drivers. Tea drinkers provide other opportunities too as 60% of consumers typically make additional food purchases alongside their tea.
Sarah Taylor, managing director of Brita UK, said: “From conducting research into the benefits of a tea break, it’s clear that the majority of tea drinkers not only enjoy the taste but also the opportunity it provides to take a break from the stresses of work and everyday life.
“While the hospitality industry as a whole is going through a very difficult time, this toolkit also provides invaluable insights that could help businesses take this time to strengthen their offering and come out of this situation stronger on the other side.”
To download a copy of the Life is Better Filtered: Business Vitali-Tea toolkit, visit: https://issuu.com/britaprofessional/docs/brita_vitalitea_toolkit_single_pages_final