Margherita accounted for 44% of pizzas orders on the takeaway delivery app Foodhub, with pepperoni in second place with 16% of the orders. Despite the groining popularity of vegetarianism, the vegetarian pizza made up just 3.7% of the orders.
The heavily debated Hawaiian pizza came in fifth place with 5.6%, ahead of the barbeque (5.5%) and chicken (5.3%).
Wil Chung, chairman of Foodhub, said: “Britain is head-over-heels in love with pizza. But pizza topping choices differ greatly when ordered from a takeaway compared to when people dine in at a restaurant.
“When people order a takeaway, they want indulgence and to eat something they don’t typically eat every day - it’s a treat! This is why orders have leaned more towards toppings like doner meat rather than every-day food items such as ham or vegetarian.
“When ordering a take-out pizza it’s more likely to be shared between family and friends, rather than when you order in a restaurant, so the topping needs to satisfy everyone’s tastebuds. Our research has shown that there’s little out there to touch the classic, traditional Margherita pizza. It caters for everyone!”
BRITAIN’S TOP 10 PIZZA TOPPINGS ORDERED THROUGH FOODHUB
- Margherita - 44.49%
- Pepperoni - 15.82%
- Meat Feast - 8.59%
- Doner Meat - 6.73%
- Hawaiian - 5.67%
- BBQ - 5.57%
- Chicken - 5.32%
- Vegetarian - 3.55%
- Spicy - 3.07%
- Ham - 1.19%