The survey found that iced doughnuts were the second most popular with 16% of the vote, closely followed by custard with 15%. A new addition to the results was the dessert doughnut which gained 13%. Sugared doughnuts were in fifth place and in last place was cream doughnuts.
James Dedman CSM Ingredients general manager UK & Ireland and sponsors of National Doughnut Week, said: “Brits just love a jam doughnut. They continue to be the nation’s favourite by a big margin and they show no signs of losing their crown as Britain’s favourite doughnut.
“It’s interesting to see dessert doughnuts coming into list of favourite and only one mention for chocolate doughnuts. We are encouraging bakers and cafes to create their very own brand new doughnuts for the forthcoming National Doughnut and cannot wait to see all the fabulous creations and activity taking place.”