The Green Champions Award encourages organisations to embrace sustainable practices and to educate their key stakeholders.
The award covers five specific areas including the elimination of single-use food & beverage packaging, reducing general waste, recycling food waste, reducing littering and a commitment to increase carbon literacy across the organisation.
John Read, founder of Clean Up Britain, said: "Quite simply, we're asking - and helping - organisations to achieve the highest standards of environmental behaviour. In the wake of the Covid-19 crisis, we're all even more aware of the fragile nature of our global eco-system.
“There is now an acute need for organisations and individuals alike to embrace more sustainable behaviour. In fact, many consumers are, increasingly, demanding it."
Data insights consultancy Kantar reported that 49% of people said they ‘actively seek out companies’ that aim to improve their environmental impact.
Kenny Logan, campaign chairman of Clean Up Britain, added: "It seems evident that the social responsibility expectation of consumers has become more demanding and discerning.
“The corporate reputation of an organisation can, undoubtedly, be enhanced through transparent evidence of its sustainable environmental practices. That’s what the Green Champions Award helps deliver.”