The launch of ‘Drink’ comes as the Irish company secured a three-year beverage contract with Down Royal racecourse in Lisburn, which will boost revenue by around £400,000 a year.
Trevor Annon, chairman and founder of Mount Charles, said: “We are delighted to officially add another string to our bow in the form of this new external events beverage division, Mount Charles ‘Drink’.
“The catalyst for making the decision to create a dedicated team to beverage and bar contracts was the success of our partnership with Ulster Rugby; there has been a learning curve but I’m pleased to say that we have been able to significantly improve service and efficiency levels there since taking over almost two years ago.
“Winning the contract to supply a bar service at the prestigious Down Royal Racecourse and at a major event such as the North West 200 is testament to our service quality and provides the perfect platform on which to launch the division formally.”
Mount Charles also won the beverage contract earlier this year for North West 200, one of Ireland’s biggest outdoor sporting events.