Children can enjoy Corn Flakes, Rice Krispies or Coco Pops when they order a Kellogg’s breakfast in any of Morrisons cafés. Diners will also be able to pick up a free portion of fruit including bananas, apples and oranges in addition to their cereal.
Chris Strong, Morrisons café senior buying manager, said: “The breakfast club partnership with Kellogg’s has proved incredibly popular with our customers and we are delighted to bring it back for a third year. We have helped many families across the UK since it was first introduced and will continue to do so during schools’ Easter holidays.”
The ‘Kellogg’s Breakfast’ will run from the 7-27th April whilst stocks last and serve as a cost-effective way to keep children fed during the Easter school holidays. New research commissioned by Kellogg’s found:
- Almost two thirds (61%) of UK parents admit their food budget is stretched during the school holidays
- Two in five (42%) parents feeling anxious about keeping their children fed.
- Over half (53%) of parents would be interested in using breakfast clubs outside of term time
- Nearly two thirds (63%) of teachers agree that more needs to be done to support parents during school holidays.
Kellogg’s has helped over 3,000 schools to open their doors to feed children in the morning and provide them with a breakfast helping to boost attendance, attainment and alleviate hunger.
Chris Silcock, managing director at Kellogg’s, added: “We have been supporting school breakfast clubs for over 27 years now, but we know that there is a need for more support outside of term time.
“Our research shows that it’s a source of worry for parents. The Kellogg’s Breakfast programme with Morrisons extends this much needed support for families over the Easter holidays and we’re delighted to partner with them to narrow the holiday hunger gap as much as we can.”
One child’s meal can be redeemed for free with any adult main meal costing over £5 from The Breakfasts, The Classics and The Chippy. The offer is available every day, seven days a week for any child aged under 16 in Morrisons cafés nationwide.