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More people claim to send back wine than do in reality, Dectech research reveals

2nd May 2017 - 09:34
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More people claim to send back wine than do in reality, Dectech research reveals
Abstract
A higher proportion of people claim to send back wine than do in reality, according from research from Decision Technology (Dectech), the behavioural science company.

The research revealed 2% of Brits have sent back wine, while 18% have claimed to send back wine to demonstrate confidence and worldliness.

Henry Stott, director at Dectech, said: “This study shines a light on an amusing stereotype about the British temperament: even when we are faced with faulty goods, we are polite and are willing to pay to avoid an uncomfortable social interaction.”

The research further showed that of those who claimed to send back wine, 50% said it was because they believe it was corked. As the natural occurrence of corked wine is around 5%, the study suggest Brits are drinking corked wine to avoid the awkwardness of sending it back.

Stott said: “People see the benefit in claiming to have sent back wine. They think it may give the impression that they are sophisticated and discerning, and set high standards for the restaurants they go to.

“But in reality, many feel the social cost of actually sending back wine is too high. They would much rather avoid being impolite to the staff or creating an awkward moment, so they simply keep drinking.” 

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Anonymous (not verified)