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More than half of consumers attempting to reduce meat consumption

24th Jul 2024 - 05:00
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Abstract
In a report just published, figures show that 59% of consumers attempted to reduce their meat consumption in 2023 and that this growing preference for sustainable dining options is influencing catering and hospitality businesses to adopt practices, such as menu streamlining and the use of reusable materials.

The 2024 Footprint Sustainability, produced in collaboration with Nestlé Professional, details how these consumer trends are shaping the future of the foodservice sector.

Last year, for example, there was a 23% increase in individuals choosing dining locations based on the establishment's sustainability ethics.

The Index concludes that consumer behaviour remains a powerful driver of industry transformation.

Katya Simmons, managing director at Nestlé Professional, said: “The Index is not just a report; it is a vital resource that empowers us and our industry peers with the insights and strategies needed to tackle today's complex challenges.

“This Index underscores our commitment to innovation and resilience, helping us to build a more sustainable future. Together, we can create a lasting impact, driving positive change across the foodservice industry.”

The report highlights how businesses are innovating and adapting to overcome sustainability challenges while maintaining operational efficiency.

As well as carbon reduction, it takes a holistic approach to sustainability, looking into biodiversity conservation, soil health, and water management.

Written by
David Foad