Hyde will be based at the Monin Studio London in Hoxton Square and will work alongside Monin UK brand ambassador James Coston, brand director Darril Ling and beverage innovation director Tony Gergov to grow the brand’s UK presence.
His particular focus will be drinks menu and recipe design, in addition to providing support and training sessions for Monin’s national customers in the foodservice and casual dining sectors.
Hyde said: “Monin is a world-class brand I’ve always admired, so I’m really excited to be joining the team. From classics like Gomme and Grenadine to industry -firsts such as Tonka Bean and Falernum, the sheer range of flavours is staggering – I can’t wait to get started.”
Darril Ling, brand director at Bennett Opie Ltd, Monin’s UK distributor, said: “Monin is going from strength to strength in the UK and Ireland, and appointing a new beverage innovation manager means we can continue to offer unparalleled service to our clients across the hospitality industry. Lee has impeccable credentials when it comes to developing exciting and innovative drinks, so we look forward to seeing his creations.”