In a five-year deal to provide visitors to the O2 with the Mom’s brands, Mom’s Junior, Mom’s Fabulous Frankfurter, Mom’s Bad Boy, Mom’s Dinky Dog and Mom’s Chili Cheese, served from a level 4 counter and a number of mobile carts around the arena.
Nick Pagett, managing director of Mom’s Fabulous Foods, said: “We are thrilled to have been chosen as the official hot dog of The O2 and The SSE Arena, Wembley as it reflects the importance the operator places on serving a high quality product to its customers and this is something that is highly regarded by Mom’s in our day to day business too.
“From sourcing the finest ingredients, to developing our recipes using traditional recipes, to the production of our hot dogs; every detail counts and we are looking forward to a very successful relationship.”
The deal was negotiated by AEG Global Partnerships, the sponsorship division of AEG